Wikipedia describes Social media as computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Social Media is pretty much a title we throw around for anything that’s connected or associated with the Internet. Others are more specific and use it only for Posts that can be shared or viewed by the public or private groups which might otherwise be referred to as Social Networking.
The most popular sites are Facebook, YouTube and Twitter and arguably Google+, Instagram, Pinterest, Snapchat and so on, there many with Linkedin being purposely designed for business. The most prevalent in recent months is YouTube with the growth of video marketing and video posts or Vlogging (video blogging) as it known.
The benefit of advertising on a platform that gets lots of visitors makes commercial sense, but when you consider you can actually refine the conditions before your advert gets shown, and only pay when someone actually shows an interest, the advantages are even more resounding. Can you imagine paying for a classified advert in a local newspaper and only having to pay anything when someone actually visits your website?
The importance of social networking in business is paramount and well documented but the importance and potential of video marketing is still in its infancy but growing exponentially. Here are some interesting statistical figures and forecasts.
- Video viewers are 64-85% MORE likely to buy a product after watching a relevant video!
- Viral traffic comes from video.
- Video posted to social media generates 1200% MORE shares than text & image posts COMBINED!
- Video quality is critical to branding & authority. Video drives overall growth. Businesses using video increase yearly revenues 49% FASTER than those that don’t!
Videos assume various identities and production costs. Some Companies can afford a full production with professional lighting and actors, other individuals have to settle for video blogs (vlogs) taken on their mobile device but just as effective. They take us the same space and get seen by the same people. There is no ‘proper’ way; it’s what projects your business and gets the message across that works. We have a complete library of graphics and images and the facility to use these and images of your own business in video format.
We would be delighted to discuss the benefits of advertising on social media and how we can produce various videos including hand drawn Doodle animation.