Wikipedia describes Social media as computer-mediated technology that allows the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
Social Media is pretty much a title we throw around for anything that’s connected or associated with the Internet. Others are more specific and use it only for Posts that can be shared or viewed by the public or private groups which might otherwise be referred to as Social Networking.
The most popular sites are Facebook, YouTube and Twitter and arguably Instagram, Pinterest, Snapchat and so on.
There many with Linkedin being purposely designed for business.
Prevalent more recently is YouTube with the growth of video marketing and video posts or Vlogging (video blogging) as its known.
The benefit of advertising on a platform that gets lots of visitors makes commercial sense, but when you consider you can actually refine these conditions before your advert gets shown is particularly beneficial. With the right strategy we can arrange it so that adverts are seen by people that have shown an interest in your products or others similar, and you only pay when someone engages with your advert.
The results are even more resounding. Can you imagine paying for a classified advert in a local newspaper and only having to pay when someone actually visits your website?
The importance of social networking your business is paramount. But, the importance and potential of video marketing has grown exponentially.
Here are some interesting statistical figures and forecasts.
- Video viewers are 75-85% MORE likely to buy a product after watching a relevant video!
- Viral traffic comes from video.
- Video posted to social media generates 1200% MORE shares than text & image posts COMBINED!
- Video quality is critical to branding & authority. Video drives overall growth. Businesses using video increase yearly revenues 49% FASTER than those that don’t!
Videos assume various identities and production costs. Some Companies can afford a full production with professional lighting and actors, other individuals have to settle for video blogs (vlogs) taken on their mobile device but just as effective. They take us the same space and get seen by the same people. There is no ‘proper’ way; it’s what projects your business and gets the message across that works. We have a complete library of graphics and images and the facility to use these and images of your own business in video format.