Your Business Showcased with Your
Own Mobile App.
The mobile phone revolution has changed how we engage and interact with information and people, both as consumers and as employees. Willow Web Media design and build Mobile Apps for any type of business. Whether a large or small business, Industrial Conglomerate or a Privately own Local Business like a Hairdresser or Auto Mechanic, we have an App for you. All our Apps are purposely built to showcase your business and give your customers an insight with an ever presence on their mobile device. But this doesn’t mean you will be a nuisance to your customers, in fact it’s the complete opposite. The App enables your customers to stay engaged with your business and feel connected; to be the first to know what’s going on as and when when it happens. They will know of events and offers you are making and won’t have to wait to trawl through their emails to find out. Research has proven that customers connected with a Mobile App remain more loyal to businesses as they do feel more attached and engaged when doing business with you. Its psychological but its true. Here are some other genuine reasons Business Apps are even more popular now that they are more affordable and a tremendous asset to businesses like yours.
1. Provide More Value to Your Customers
It is generally accepted the customer loyalty is important to maintain and improve business turnover. Very few things work better at this than a mobile app. The fact that your customer has downloaded your app means they want to feel connected and their reward is the ability to access their customer loyalty card which earns them discount on the amount of business they do or times they visit your store.
Meanwhile you have direct access to notify them of your latest offers and discounts and remind them of impending appointments or annual renewals like insurance or vehicle testing requirements.
The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products you already know they want.
The most simple example most people know about of is Starbucks who use their mobile app to offer rewards exclusively to app subscribers, which then motivates customers to buy coffee and other delicious snacks from them. They’re even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process. Imagine the advantage of having this on your phone rather than have to carry a card that needs stamping when you remember to bring it.
If you are not operating any loyalty program you had better give this some immediate thought. If you are, how exiting would it be to have it incorporated into your own business app?
2. Build a Stronger Brand
A Mobile app offer consumers awareness and better communication with your brand and through that regular interaction with your customers you’re fostering trust. The more your customers trust you, the more likely they’ll be to do business with you and commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for. Do you give out fridge magnets, calendars, and other logo’d memorabilia? Mobile apps strengthen your brand and educate your customers far more professionally than any of these items.
3. Connect Better with Customers
Customer service now extends past your customers arriving at your store or communicating with you about impending business. Customers have their phones within arms reach pretty much all of the time. Your app is a professional advert for your company and if your customer is thinking about accessing the service you offer they are more likely going to be dealing with you. Likewise, if they need to know some information they know you have the answer to they will consult the app. A business app is a game changer and the reason companies have paid considerable amounts in researching and developing their bespoke mobile app.
4. Boost Profits
When the level of customer satisfaction increases, sales will do too. We know that the desire to purchase is an emotion. If a customer feels good about the way they are treated by your company they will buy from you. The more people become pleased with your business the greater their demand will be and that will pay dividends.
The bottom line is that if you’re not using a mobile app, even though it’s been proven to encourage more purchases and making it easier and more exciting for your customers to press the “buy” button, you’re missing out on a huge opportunity from an ever-growing market.
Dominos App mobile app builder
When Domino’s Pizza created a mobile app for ordering delivery or in-store pickup of their food, they saw an e-commerce rise of 28 percent in half-year pre-tax profits in the UK alone. And, when surveyed their customers said they would rather order using their app than actually call the store.